Who we are
VCCP Media is a media optimisation company. We are technologists, developers, data analysts as much as planners, buyers and strategists.
We started in search helping clients outshine their competition and meet challenging targets. We still do that. But now we can help clients make their whole marketing budget work harder by truly integrating paid and earned media, on and offline.
Technology is fundamentally changing the way we plan and buy media. This requires a new breed of full service media agency. One that is less set piece planning and buying and more real time optimisation.
Media optimisation is what we do. This means innovation at the heart of our thinking, better use of data, intelligent planning and measurement, and the technology to deliver more efficient media performance. Our search roots taught us to value transparency and a philosophy of continuous optimisation rather than the traditional ‘buy and hope’ approach.
We are a full service media agency. We plan and buy traditional channels such as TV, Outdoor and Press with same buying muscle as any major network. But at our core we retain all the capabilities of a digital specialist in mobile, programmatic media, social and search.
We believe that earned media should be a key pillar of success in any media strategy and at VCCP we have the creative, social and content teams to deliver the kind of impact in ‘organic media’ which will keep your customers talking about your campaign, balance your paid media investment and drive your SEO.
For in-house teams we can supply support and technology through our media optimisation platform which means you can manage all your marketing in one place. We can help you unpick the customer journey across all your channels, apply sophisticated attribution models and act on this data set through our advanced bid algorithms in display, video, social and search.