VCCP Technology

Technology is at the heart of our business. We employ more developers than media planners. We're interested in how processes can be automated, how data inputs can be processed and acted on in real time to trade our clients' media in the most profitable way.

Our proprietary media optimisation platform means you can achieve a single view of your customers, de-duplicate sales, apply sophisticated multi-channel attribution and optimise your digital media more effectively with advanced algorithms in search, social, video and display.

Technology services

  • Single customer view

  • Multi-channel attribution

  • De-duplication

  • Real time bid management