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Wednesday, 11th December 2013
Gideon Spanier writing in the Evening Standard’s business section on the rise programmatic media buying – “the hottest trend in advertising” -mentions companies at the forefront of this technology led revolution such as Essence and VCCP Media (formerly VCCP Search).
Monday, 8th July 2013
I’m going to say what everyone has been thinking for a while now. Search engine marketing is dead. Finished. SO last season! Like rats leaving a sinking ship search marketers are pouring into new and more exciting areas of advertising. So what happened? Well of course Google killed off SEO through a combination of updates [...]
Monday, 17th June 2013
If there’s one thing people hate about the web it’s being followed around by behaviorally targeted ads. We’ve all experienced being pestered by an advertiser the moment we set foot outside their online store. Some chase their prospects all day long, every day, serving ads for that lovely coat from Kooples you can’t yet afford…
Thursday, 9th May 2013
Three out of three in 2013! We’re extremely proud to announce our third award short list of 2013. This time it’s The Digitals – ‘the online Oscars’ – brought to you by the good folks at Econsultancy / New Media Age. VCCP Media are a finalist in Best B2B campaign for our client Sage. Thanks guys!
Monday, 15th April 2013
Barely had the dust settled on being named a Finalist for Best Use of Search at the Rev Awards 2013 than another award short list lands on our door step!
The Marketing Week Engage Awards finalists for 2013 have just been announced and VCCP Media has been short listed for Best Campaign in the IT & Telecoms sector for our Totaljobs.
A big well done to all the team!
Friday, 15th March 2013
This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’. Is this a major blow to Google AdWords or should we take their conclusions with a pinch of salt? Econsultancy editor Graham Charlton canvassed the opinion of the industries paid search experts including our very own Paul Mead. Read the full story here
Thursday, 7th February 2013
Yesterday evening Google published a blog post that unveiled Enhanced Campaigns – one of the biggest changes to AdWords in years.
It means that advertisers will be able to target people based on the time of day, their location and the device they are using.
The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.
Econsultancy reporter David Moth asked several search experts including VCCP Media founder Paul Mead about these developments and what it means for paid search marketers.
Monday, 28th January 2013
Classic car insurance company Hagerty has hired VCCP Media to manage the press and digital media at part of its first UK campaign.
Angus Forsyth, managing director, Hagerty, said: “VCCP has a successful, proven track record and their proposals were very exciting. I think our collective teams will work very well together.”