Older Entries »
  • My Media Week: Paul Mead

    Wednesday, 16th April 2014

    This week, Paul Mead, founder and managing director of VCCP Media, searches for a head of strategy and innovation, presents to News UK and wonders if he’s the last person alive not to have finished ‘Breaking Bad’ yet.


  • The Future of Media @ Advertising Week Europe

    Wednesday, 2nd April 2014

    VCCP Media’s founder Paul Mead joins panellists Rob Horler, CEO Dentsu Aegis Network, Josh Krichefski, COO, Mediacom UK, Toby Gunton, Chief Innovation Officer, OMD UK ably chaired by News UKs Abba Newbury to tackle the future of media, discuss the big issues and talk about how media agencies are shaping up to meet these future challenges.


  • Impact of Google’s Hummingbird for Marketers

    Monday, 16th December 2013

    VCCP Media CEO Paul Mead gives his view on the recent changes at Google…


  • Maths Men Challenge Mad Men

    Wednesday, 11th December 2013

    Gideon Spanier writing in the Evening Standard’s business section on the rise programmatic media buying – “the hottest trend in advertising”  -mentions companies at the forefront of this technology led revolution such as Essence and VCCP Media (formerly VCCP Search).


  • The End Of Search Marketing

    Monday, 8th July 2013

    I’m going to say what everyone has been thinking for a while now. Search engine marketing is dead. Finished.  SO last season! Like rats leaving a sinking ship search marketers are pouring into new and more exciting areas of advertising. So what happened? Well of course Google killed off SEO through a combination of updates […]


  • 5 Pitfalls of Behavioral Targeting and How You Can Avoid Them

    Monday, 17th June 2013

    If there’s one thing people hate about the web it’s being followed around by behaviorally targeted ads. We’ve all experienced being pestered by an advertiser the moment we set foot outside their online store. Some chase their prospects all day long, every day, serving ads for that lovely coat from Kooples you can’t yet afford…


  • The Digitals short list VCCP Media

    Thursday, 9th May 2013

    Three out of three in 2013! We’re extremely proud to announce our third award short list of 2013.  This time it’s The Digitals – ‘the online Oscars’ – brought to you by the good folks at Econsultancy / New Media Age.  VCCP Media are a finalist in Best B2B campaign for our client Sage. Thanks guys!


  • VCCP Media shortlisted for MW Engage Awards 2013

    Monday, 15th April 2013

    Barely had the dust settled on being named a Finalist for Best Use of Search at the Rev Awards 2013 than another award short list lands on our door step!

    The Marketing Week Engage Awards finalists for 2013 have just been announced and VCCP Media has been short listed for Best Campaign in the IT & Telecoms sector for our Totaljobs.

    A big well done to all the team!


  • Is eBay wrong about the value of paid search?

    Friday, 15th March 2013

    This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’. Is this a major blow to Google AdWords or should we take their conclusions with a pinch of salt? Econsultancy editor Graham Charlton canvassed the opinion of the industries paid search experts including our very own Paul Mead. Read the full story here


  • Enhanced Campaigns. Big Changes to Adwords.

    Thursday, 7th February 2013

    Yesterday evening Google published a blog post that unveiled Enhanced Campaigns – one of the biggest changes to AdWords in years.
    It means that advertisers will be able to target people based on the time of day, their location and the device they are using.

    The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.

    Econsultancy reporter David Moth asked several search experts including VCCP Media founder Paul Mead about these developments and what it means for paid search marketers.


  Older Entries »