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The Digitals short list VCCP Media
Thursday, 9th May 2013
Three out of three in 2013! We’re extremely proud to announce our third award short list of 2013. This time it’s The Digitals – ‘the online Oscars’ – brought to you by the good folks at Econsultancy / New Media Age. VCCP Media are a finalist in Best B2B campaign for our client Sage. Thanks guys!
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VCCP Media shortlisted for MW Engage Awards 2013
Monday, 15th April 2013
Barely had the dust settled on being named a Finalist for Best Use of Search at the Rev Awards 2013 than another award short list lands on our door step!
The Marketing Week Engage Awards finalists for 2013 have just been announced and VCCP Media has been short listed for Best Campaign in the IT & Telecoms sector for our Totaljobs.
A big well done to all the team!
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Is eBay wrong about the value of paid search?
Friday, 15th March 2013
This week, eBay released a study into the effectiveness of paid search ads which concludes that, for the auction giant at least, ‘the efficacy of SEM is limited at best’. Is this a major blow to Google AdWords or should we take their conclusions with a pinch of salt? Econsultancy editor Graham Charlton canvassed the opinion of the industries paid search experts including our very own Paul Mead. Read the full story here
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Enhanced Campaigns. Big Changes to Adwords.
Thursday, 7th February 2013
Yesterday evening Google published a blog post that unveiled Enhanced Campaigns – one of the biggest changes to AdWords in years.
It means that advertisers will be able to target people based on the time of day, their location and the device they are using.The idea is to simplify AdWords by allowing users to manage their campaigns in one place, but it also means that advertisers no longer have the ability to run mobile-only campaigns.
Econsultancy reporter David Moth asked several search experts including VCCP Media founder Paul Mead about these developments and what it means for paid search marketers.
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VCCP Media wins Hagerty Insurance UK media account
Monday, 28th January 2013
Classic car insurance company Hagerty has hired VCCP Media to manage the press and digital media at part of its first UK campaign.
Angus Forsyth, managing director, Hagerty, said: “VCCP has a successful, proven track record and their proposals were very exciting. I think our collective teams will work very well together.”
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VCCP Media wins Laithwaite’s Wine account
Thursday, 18th October 2012
The business moves from Carat Manchester and I Spy. The win deepens VCCP’s relationship with Laithwaite’s after the agency picked up the brand’s advertising account from Watson Phillips Norman following a review in May.
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Laithwaite’s Wine targets Classic FM audience in six-figure partnership
Monday, 15th October 2012
Laithwaite’s Wine, the independent wine merchant, has partnered with Classic FM to fund a new 11-part series front by actor Simon Callow promotional trials, and exclusive content on classicfm.com.
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VCCP Media at The Young Entrepreneurs Festival
Tuesday, 18th September 2012
Paul Mead, founder of VCCP Media spent the week talking to start ups and budding entrepreneurs as a judge and mentor at The Young Entrepreneurs Festival this week.
The event was organised by Tech City and the Institute of Practitioners in Advertising to help inspire and support early stage UK start-ups. The first two days were spent at Hackney House in the bustling Shoreditch ‘Silicon Roundabout’ area of East London and involved an initial group of 80 budding entrepreneurs pitching their ideas to a panel of judges from a range of different industries.
The finalists faced the daunting task of pitching to a panel which included potential investors live on stage at Ad Tech 2012.
Congratulations to the winners; Pocketmuni.com, Viral Video Exchange, Kanto and all the entrepreneurs who entered and worked so hard on refining their pitches and business plans during the week. Yet another example if one was needed of the depth of talent and entrepreneurial spirit in the UK which we need to nurture and support. VCCP Media are actively involved in a number of programs to support and mentor tech start-ups in the UK, especially those in the area of marketing technology.
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Third Party: Time for a Media Revolution in Retail
Saturday, 8th September 2012
The £1.5bn spent on media each year by the grocery sector is about to become more accountable, more measured and ultimately more effective as the media industry finally begins to answer the question: which part of my media budget is being wasted?
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If Content is King, then who is the Kingmaker?
Friday, 31st August 2012
I never liked those maths questions at school that involved two trains travelling towards each other, and when and where they would crash. It always seemed to me that for those on board ignorance was probably bliss, and they’d find out soon enough anyhow. Watching the worlds of SEO and content creation, I can’t help getting that two-trains feeling again.
