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What to expect from ad tech in 2017

13/01/2017

It was only two years ago that mobile and tablet usage exceeded desktop for the first time worldwide. As of 2015, adults now spend more time engaged with mobile devices…

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You name it

13/01/2017

What have the Romans ever done for us? Well apart from the alphabet, the annual calendar and an assortment of essential infrastructure, they also bequeathed us a legacy of some…

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Data-driven and hyper-targeted: the possibilities of OOH

21/12/2016

Whether it’s a simple roadside banner or a huge digital billboard, ‘out of home’ advertising has become part of the modern urban landscape. But that’s not to say it’s become…

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