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The Art of Reactive Marketing

29/09/2016

Last week, social media feeds were bursting at the seams after news broke that Hollywood actress Angelina Jolie has filed for divorce from husband and fellow actor Brad Pitt. This…

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Say Cheese: Snap Inc’s new Camera Positioning

29/09/2016

In case you somehow missed the news this week, Snapchat Inc underwent a re-brand to become simply Snap Inc, in line with their new positioning as a camera company. Snap,…

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Brand Bey

26/09/2016

Beyoncé Carter Knowles has sold over 75 million records; add her success as part of Destiny’s Child, and that figure almost doubles. She has won 17 Grammys, and released 47…

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