How we use cookies

By using the VCCP Media website you’re confirming that you’re happy to accept our use of cookies. Here you can find out more about how we use them.

What is a Cookie?

A "cookie" is a small text file that contains a string of alphanumeric characters. Persistent cookies may be used by your browser on subsequent visits to the site. We also use Web beacons (also called "clear GIFs" or "pixel tags") in conjunction with cookies. Web beacons are small strings of code that are placed in a Web page. Each cookie is unique to your web browser. It will contain some anonymous information such as a unique identifier and the site name and some digits and numbers. It allows a website to remember things like your preferences or what’s in your shopping basket.

What cookies do we use and why?

Type of Cookie Purpose of Cookie

Google Analytics

We use this to understand how the site is being used in order to improve the user experience. User data is all anonymous.

You can find out more about Google’s position on privacy as regards its analytics service here

Visual Website Optimiser

We use this to allow us to test multiple versions of our website as well as reporting of usage statistics and user-response data back to the website developer. All user data is all anonymous.

You can find out more about Visual Website Optimiser’s position on privacy as regards to its service here

Google retargeting (Doubleclick)

We use this to show advertisements to visitors once they have left our site. Google provides more information on this here

4Q (from iPerceptions)

We use this to ask people why they visited us, whether they found what they wanted, and then record their answers. You can get more information here

Kampyle

We use this to allow visitors to give us feedback on individual pages in our site. You can get more information here

Crazy Egg (from Kiss Metrics)

We use this to understand how people interact with our website’s design and layout, and whether there are problems (for example, elements of a page which are not clickable but people are trying to click on them). You can get more information here

Clicktale

We use this to understand and record how visitors interact with pages in our site. It does give us the ability to record an individual user’s journey in the site, but any such recordings are anonymous. You can get more information here

AdInsight

We use this to understand if visitors to our site subsequently call us on the telephone, and what they did on the site before they called. You can get more information here

360tag.com

We use the data collected in order to enable Advertisers to better reach their target audiences. You can find out more about 360tag.com’s position on privacy as regards to its service here