Nathan Levi, Head of Media
“Digital media is helping us move towards a more scientific approach to marketing. I see a time when there are no media planners, no trading desks and no media buying agencies. Technology and data will replace and improve the old model. I believe that future might not be that far away. We should not fear it but embrace the new opportunities it presents us.”
Nathan Levi has over 10 years' experience in digital media. He began his career in television but saw the opportunities digital presented early on. He quickly moved on to work at 247 Real Media and then to Razorfish where he worked for 7 years. He has worked with clients that include ASDA WalMart, Starwood Hotels, Shop Direct Group, Pfizer, Ralph Lauren, Oxfam, NSPCC and Audi. Nathan left Razorfish as Media Director to join VCCP as Head of Media this year. He is a keen blogger and is also a columnist for The Make Good. Nathan is an Oxford graduate in English.
Blog Posts by Nathan Levi
Monday, 25th February 2013Many digital media channels do not sit comfortably as either direct response or brand awareness vehicles. This poses many challenges for marketers looking to justify budgets to their CMOs. Apps, YouTube channels, online communities and partnerships... more
Wednesday, 23rd January 2013Content marketing has come of age. As advertisers embrace this space there are many questions left unanswered. In this article I tackle some of the key questions around measuring effectiveness and provide some practical solutions. Enjoy. The Make... more
Monday, 22nd October 2012Google’s launch of a new tag management product this month happened with little fanfare or reason to comment. After all, Google has launched many new media products over the years, many of which are free to use. They’ve probably given TagMan,... more
Tuesday, 24th July 2012All too often the thing that differentiates a good agency from a bad one is in its ability to optimise or make media budgets work harder. Optimisation is not a black box solution meant to befuddle clients but its meaning is often not explained... more