About Us - VCCP Media

Our Vision

We are the media agency for challenger clients.

And we think there’s a lot to challenge in the media industry. With our integrated, client-first offering, we aim to put an end to the old, standard media solutions, to do away with the idea of media vs. creative and to quash the concept of agency silos. We have set out to remedy the bad habits of the industry by providing our clients with a best in class service that’s as transparent as it is transformative.

We have strong beliefs that inform our values – we believe that ideas can come from anywhere, which is why we have a unique briefing process involving media and creative from the start. We believe that smaller clients should not be given a second rate solution, which is why we identify what’s most valuable, not what’s most available. And we believe in a client-by-client approach, this means we have total trading flexibility to adapt schedules in real-time – meaning we always provide the best solution for the client, not the agency.

VCCP Media helps clients make their whole marketing budget work harder by bringing together all types of media. We believe that creativity could, and should, play a much greater role in media strategy and planning than it currently does – something that we think can only be achieved by being fully integrated with the creative process.

Our Principles

Part of VCCP’s success has come from its longstanding dedication to its ten founding principles. They were established at launch to be the antithesis to all the frustrations the founders had experienced at other advertising agencies. It means we spend less time managing and more time thinking.

Be Un-precious

Brilliant ideas come from openness.

Be Responsible

Great teams take responsibility for each other.

Be On Time

Deliver on time, or earlier.

Be Lean

Small motivated teams achieve the best results.

Be Clear

Its easy to complicate, it's difficult to simplify.

Be Approachable

Listen to whoever wants to speak to you.

Be Happy

Enjoy work.

Be Honest

Keep open books and admit mistakes.

Be Proud

Take pride in the work we produce.

Be Agile

Delay is corrosive, energy is infectious.

Our People

VCCP was set up in 2002 by four founding partners: Charles Vallance, Rooney Carruthers, Adrian Coleman and Ian Priest. United by their desire to undo the bad habits of big agencies, they founded VCCP on the principles of simplicity, collaboration, un-preciousness and integration around ideas rather than channels.

In 2006, VCCP launched a search division led by Paul Mead and it wasn’t long before this broadened organically across all digital media. VCCP reunited creative and media in an industry first to create VCCP Media.

VCCP later acquired independent media agency, adconnection, in 2015, led by Catherine Becker and Nick Baum, to bolster it’s offering across offline. VCCP Media is now a top 20 fully integrated media agency offering best in class media planning and buying.

The original desire to undo the bad habits of big agencies remains true today by delivering media that is right for the client, rather than the agency, where complete flexibility is available and ideas can come from anywhere across the agency.

Management Team

Catherine Becker

CEO

Paul Mead

Chairman

Nick Baum

Managing Director

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